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SERVICES WE PROVIDED

Brand Positioning
New Name
Brand Voice
Customer Experience
Visual Identity
Advertising
Web design
Video 

Siegelvision’s work is beyond anything we ever thought possible when we first started to think about a brand refresh.
— Bruce Nathanson, Senior Vice-President

CHALLENGE

There is a numbing sameness to the way eldercare services position and promote their brands. We challenge you to name even two! This sense of anonymity was true for Jewish Home Lifecare, the largest eldercare network in New York. They came to us for help.

STRATEGY

The roots of our re-branding effort were also the roots of the people they served— New Yorkers — arguably the most demanding seniors in the world.

IMPACT

We created a new mission — to help the most demanding seniors in the world continue to live in the most exciting city in the world , a modified brand name, The New Jewish Home, a new tag line — “Age like a New Yorker ,” and a precident-shattering ad campaign. We also created an entirely unexpected logo and visual identity system that was all about New York and about living…as opposed to the alternative! The four-minute video below (THE NEW JEWISH HOME SENIORS) captures the energy and excitement that has been infused into this 168 year old institution. Enjoy.

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