CYNTHIA NEIDES

Cynthia has more than 25 years experience in design and design management creating strategic communications for clients in the non-profit, financial services, healthcare, higher education and technology industries. She is known for producing smart, clean, elegant design solutions reflective of her keen attention to detail. 

Along with Cynthia’s in-depth knowledge of brand architecture and design systems, she has advanced her interest in information architecture at Siegelvision.  Cynthia’s early career was spent in advertising and design firms in Boston and New York working on notable accounts such as Fidelity Premier Services, Hewlett-Packard, Lernout & Hauspie, Compass Group, FirstHealth of Carolinas, Barnard College, Mount Holyoke College, Sarah Lawrence College, Penn Mutual, Siemens and Pfizer.  

As Senior Designer at Gotham Incorporated and Doremus New York, Cynthia worked on the Bank of America account for the Wealth Investment Management and Commercial lines-of-business developing the brand standards and visual identity to reflect the new DzHigher Standardsdz program. This was a large scale rebranding engagement that included a new visual identity and overall alignment with the bank’s new brand essence. Subsequently, as Design Director she led the creative team executing the new brand identity into a consistent user experience.  

Most recently, Cynthia has had the great fortune to work with The Robin Hood Foundation as an essential member of the creative team for events such as The Black Eyed Peas Concert in Central Park, the 12.12.12. Concert for Sandy Relief, the 25th Anniversary Benefit, as well as annual Robin Hood Benefits.  

Cynthia received a BFA in Illustration from Rhode Island School of Design with additional studies in Animation and Graphic Design at The School of the Museum of Fine Arts and the School of Visual Arts.  

Additionally, Cynthia enjoys volunteering her design skills by doing pro bono work for underfunded non-profits.