McDonald’s has discovered that the Golden Rule makes money. By anticipating customer’s expectations and meeting them conveniently and cost-effectively, they are...

brand identity, blog, marketingShkumbin MustafaAugust 26, 2016blog, marketing, branding, brand identity, brand strategy, branding journal, mcdonald's, siegelvision, simplicityComment

Dropping Anchor in the Sea of Identity

A core set of values and beliefs form purpose. A person who has empathy and generosity at his or her core and believes they are essential aspects of their purpose in life will have many...

blog, brand identity, marketingShkumbin MustafaAugust 23, 2016blog, irene etzkorn, branding, brand strategy, brand identity, branding journal, marketing, siegelvision Comment

The foundation of your organization is your identity

“Fashions come and go. I just don’t think that many people in major leader positions are savvy and strategically orientated and really know how to ...