The dental industry as a whole is also facing a critical crossroads. Consumers are more health conscious than ever, and their expectations of healthcare are increasingly being influenced by technology. This means that traditional practices and antiquated techniques are not going to cut it. It is up to...
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Contrary to common practice, penetrating branding programs cannot be built on a flawed “outside-in” research approach in which customers tell the brand what it is doing wrong, but not how to develop a compelling solution. I prefer an...
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Volvo ran a series of ads earlier this year using the theme, “Our idea of Luxury is Simplicity.” What Volvo astutely realized is that a rewarding relationship feels easy and uncomplicated and that...
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McDonald’s has discovered that the Golden Rule makes money. By anticipating customer’s expectations and meeting them conveniently and cost-effectively, they are...
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A core set of values and beliefs form purpose. A person who has empathy and generosity at his or her core and believes they are essential aspects of their purpose in life will have many...
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Britain’s stunning vote to leave the EU yields this basic message: No matter how diverse and interrelated society has become, people still want to belong to something...
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Content, in the form of thought leadership, is a powerful differentiator for any company. The greater the parity of goods and services in an industry, the more critical it becomes. So, companies, in all...
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If you told me back in 1968 that I would have a part in creating one of the longest lasting symbols in baseball and in business, I would have said...
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We live in a time when people just don't trust government, whether it is federal, state or foreign. So what do people trust? ...
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Alan Siegel shared some of his experiences from his service in the US Army during the early 1960s—including meeting Elvis Presley and attending atomic...
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