A recent NY Times article pointed out the convoluted rules of frequent flier programs and variety of formulas to compute them suggesting that qualifying for tiered status levels required a “Ph.D.” However, airlines are not the only offenders.

blog, Brand Voice, Clarity above all, marketing, Siegelvision, Simplicity, SimplificationShkumbin MustafaFebruary 25, 2019blog, simple, simplicity, siegelvision, marketingComment

Go Forth and Simplify...But How?

Companies need to teach their in-house teams to simplify existing communications and to create new ones through the lenses of empathy, distillation and clarity. As Chief Clarity Officer at Siegelvision, I have found that companies can benefit from “Simplification Workshops” that explore these three principles in depth.

alan siegel, Siegelvision, Simplicity, SimplificationShkumbin MustafaJanuary 9, 2019simple, simplicity, workshops, siegelvisionComment

The Luxury Of Simplicity

Volvo ran a series of ads earlier this year using the theme, “Our idea of Luxury is Simplicity.” What Volvo astutely realized is that a rewarding relationship feels easy and uncomplicated and that...

alan siegel, blog, brand identity, marketingShkumbin MustafaFebruary 22, 2017branding, brand strategy, simplicity, simple, blog, alan siegelComment

UNDERSTANDING THE PAIN OF OTHERS WOULD HELP HEALTH CARE INSURERS

Clearly the government wasn’t ready for the October 1 deadline for health care insurance change but there is an opportunity to get it right in future releases. Change on this scale isn’t easy...

blogShkumbin MustafaNovember 5, 2015healthcare, empathy, clarity, complexity, simple, siegelvision, alan siegel, irene etzkorn, plain language