Posts tagged clarity
The Principles Of Brand Simplicity
The Principles Of Brand Simplicity

Simplifying a brand mission presents challenges as well as opportunities. The first step in the three-part journey requires an empathetic approach to one’s business. 

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alan siegel, blog, brand identity, marketing, magazine, Brand purpose, Brand Strategy, Brand Voice, Nonprofits, Siegelvision, Simplicity, Clarity above allShkumbin Mustafabranding, brand strategy, brand identity, purpose-driven brand, empathy, distillation, clarity, simplicityComment
Do Clarity and Simplicity Differ?
Do Clarity and Simplicity Differ?

Clarity and Simplicity are both at work when you cut to what matters—striking the essence of something. Clarity focuses on enhancing what is there like cutting a diamond to improve its brilliance or tweaking wording to sharpen wit, while Simplicity involves stripping away or removing layers.

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brand identity, marketing, magazineShkumbin Mustafabrand strategy, branding, brand identity, branding magazine, irene etzkorn, siegelvision, simplicity, clarityComment