Is It Harder to Brand Products or Services?

What all companies are realizing is that the battle is not for the minds of their customers but for their hearts. Ties that are based on emotion rather than intellect must be constantly reinforced and are...

blog, brand identity, magazine, marketingShkumbin MustafaMarch 27, 2017branding magazine, brand strategy, branding, brand identity, selling, marketingComment

Do Clarity and Simplicity Differ?

Clarity and Simplicity are both at work when you cut to what matters—striking the essence of something. Clarity focuses on enhancing what is there like cutting a diamond to improve its brilliance or tweaking wording to sharpen wit, while Simplicity involves stripping away or removing layers.

brand identity, marketing, magazineShkumbin MustafaJanuary 17, 2017brand strategy, branding, brand identity, branding magazine, irene etzkorn, siegelvision, simplicity, clarityComment