President & CEO

If you want to see Alan’s portfolio walk down any street.  On one side you’ll see the Mt. Sinai Hospital logo, across the street is the branding for John Jay College, walking past you is someone wearing an NBA jersey, followed by someone wearing a Major League Baseball cap.  Alan has done it all from Xerox, American Express, Caterpillar, 3M, U.S. Air Force, Dell, The Girl Scouts, Phoenix House, the Legal Aid Society, Carnegie Mellon University and The New School, and on and on.

He is a guru of branding, a leading voice in the Simplicity Movement and a driving force behind the plain English movement.

Over five decades, Alan has gained the stature of both pillar of the establishment and provocative iconoclast while building Siegel+Gale, one of the leading global brand consultancies. In 2011, Alan created Siegelvision, a new company focused on solving tough branding and communications problems for purpose-driven organizations.

He’s an author, a noted TED TALK presenter, and an avid photography collector. So much so, that the Metropolitan Museum of Art asked to borrow some of his extensive Gary Winograd work for a major retrospective.

A graduate of Cornell University’s School of Industrial and Labor Relations, Alan also attended New York University Law School, the School of Visual Arts and Alexei Brodovich’s Design Laboratory.

Currently, Alan serves on the boards of the Legal Aid Society, Hamptons International Film Festival, John Jay College of Criminal Justice and the American Theater Wing, where he is a Tony Award voter.

Alan’s Hidden Talent:

He has the ability to drain 9 out of 10  3-pointers.

Eat your heart out Stephen Curry.



Alan Siegel's past and current clients.