Our Focus on Simplicity
We have a highly experienced team of senior staff led by our Chief Clarity Officer, Irene Etzkorn who have worked together on dozens of successful large-scale assignments of significant scope simplifying:
customer service scripts
reporting & performance reports
We employ an interdisciplinary approach that involves plain English writers, information architects, information designers and brand specialists. We’ve also perfected a cost-effective, online consumer research validation methodology called Clarity Lab.
The team we assign to every project has done it before. They’ve worked with every one of the touch-points in your industry and are familiar with how they relate to and impact each other.
Results you can expect to achieve include:
Reducing customer service costs
Simplified forms and documents generate fewer calls to customer service and have significantly lower error rates.
Forms consolidation, elimination of redundancies, and maximization of database, production, distribution, and processing technology drive costs down.
Improving customer satisfaction & loyalty
Customers come back to products, services, and businesses they understand.
Driving consistent brand experience
Differentiating a brand has less to do with ad campaigns than with everyday communication to customers. Financial, technical, and legal documents are the most frequent, regular, tangible representation of the brand in the eyes of the consumer.
A branding expert and one of the leading authorities on business communication, Alan Siegel wants to put plain English into legal documents for government and business. Watch his popular TED TALK on how to simplify legal jargon.
Some of our past Simplification clients
Get in touch with Irene Etzkorn, Chief Clarity Officer
Irene is one of the nation’s leading experts on plain English writing and simplified communication. She has deep expertise in the insurance, banking, brokerage, healthcare, government and utility sectors.
For more information on our Simplification process please e-mail Irene directly at firstname.lastname@example.org