ANNE SWAN

Creative Director

Anne Swan knows design, branding and the power of simplicity.

For the past 12 years Anne has served as the Executive Creative Director for Siegel+Gale—one of the largest and most respected branding firms in the world—Anne has led and built relationships with scores of clients including Hewlett Packard Enterprise, CVS Health, Aramco, The New School, DXC Technologies, Micron, Quibi, Hudson Group, The Philips Academy of Newark, AARP, Kahn Lucas, Florida State University and American Express helping them succeed by leveraging simplicity to activate customers and employees alike.

A prominent figure in the industry, Anne has led global branding programs in virtually every sector and has received international recognition for her work. She has been quoted by media regarding branding and design issues and has spoken at conferences on topics ranging from the influence of brand on talent to how brands need to adapt to today’s fast paced environment and why simpler experiences matter.

Anne earned a Bachelor’s of fine arts from Carnegie Mellon University where she also has served as a guest speaker. Her work has been recognized by AIGA, Fast Company, Drum B2B Brave Awards, Rebrand 100, Clio Awards, and Transform.  

She currently serves on the board of Rutgers University and The ANA Marketing Association.

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ANNE SWAN

Creative Director

Recent Insights
A World Where Every Child Succeeds
A World Where Every Child Succeeds

27 million Americans can’t read a bedtime story to their children. Children from low-income families hear 30 million fewer words by age 3 than their affluent peers. The sad truth is that by the time they’re two, many children are already falling behind, and they struggle to catch up.

Complexity is the coward's way out
Complexity is the coward's way out

A recent  NY Times article pointed out the convoluted rules of frequent flier programs and variety of formulas to compute them suggesting that qualifying for tiered status levels required a “Ph.D.”   However, airlines are not the only offenders.

Go Forth and Simplify...But How?
Go Forth and Simplify...But How?

Companies need to teach their in-house teams to simplify existing communications and to create new ones through the lenses of empathy, distillation and clarity. As Chief Clarity Officer at Siegelvision, I have found that companies can benefit from “Simplification Workshops” that explore these three principles in depth.