SHKUMBIN "BINI" MUSTAFA

Director of Digital Experiences

Bini is multilingual and multi-talented. He’s been a journalist, editor, designer, coach and athlete. And by athlete we don’t mean he’s a Sunday jogger.

Bini is an internationally ranked competitor in the Olympic sport of team handball. A former member of the TEAM USA, a 7-time USA National Champion, 1-time Canada National Champion with his club New York City Team Handball, and a Kosovo National Champion with his hometown handball club. He is also the former Kosovo tennis champion.

But the game that Bini really loves to play, and excels in, is Digital and Social Media.

He explains to clients that Social Media is basically like paying for health insurance. You pay every month for years and you might use its benefits once a year. But you can’t be without it.  

He believes that social media is one communication channel where every business whether small or large needs to have a consistent presence, and be involved with their customers, advocates, influencers to make sure that their brand purpose isn’t diluted, or misrepresented.

Bini’s competitive nature wont allow him to ever stop fighting hard for his clients until they show positive results that will help their business move forward. 

He’s fluent in Albanian, Serbo-Croatian and HTML.

Hidden talent:  He’s quite the cook. He makes a mean Balkan cevapi and a kickbutt chicken enchilada.

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Bini Mustafa

Director of Digital Experiences

Recent Insights
A World Where Every Child Succeeds
A World Where Every Child Succeeds

27 million Americans can’t read a bedtime story to their children. Children from low-income families hear 30 million fewer words by age 3 than their affluent peers. The sad truth is that by the time they’re two, many children are already falling behind, and they struggle to catch up.

Complexity is the coward's way out
Complexity is the coward's way out

A recent  NY Times article pointed out the convoluted rules of frequent flier programs and variety of formulas to compute them suggesting that qualifying for tiered status levels required a “Ph.D.”   However, airlines are not the only offenders.

Go Forth and Simplify...But How?
Go Forth and Simplify...But How?

Companies need to teach their in-house teams to simplify existing communications and to create new ones through the lenses of empathy, distillation and clarity. As Chief Clarity Officer at Siegelvision, I have found that companies can benefit from “Simplification Workshops” that explore these three principles in depth.