Center on Addiction Case Study


Center on Addiction, formerly The National Center on Addiction and Substance Abuse, is a science-based, multidisciplinary organization focused on transforming society's understanding of and response to the disease of addiction.



The National Center on Addiction and Substance Abuse (CASA) was founded in 1992 by former U.S. Secretary of Health, Education and Welfare, Joseph A. Califano, Jr.

For 26 years, its experts researched effective policies and practices to combat addiction. In 2005, it warned of an impending opioid crisis. Warnings went unheeded, along with most of its other recommendations. Meanwhile, America’s addiction crisis has only worsened with over 175 Americans dying of an overdose every day.

It was time for CASA to either shut down or gear up. 

They chose to fight and engaged Siegelvison’s help in the battle.


They felt it was time to change from a Think Tank into a “Do Tank.”

They would no longer wait for someone to implement their recommendations; they would make them happen.

We changed their name from The National Center on Addiction and Substance Abuse to Center on Addiction with the notion that we want the country to center on, to focus on its most deadly crisis — addiction.

Over the years, the organization had compiled a punch list of things that needed to be done. We would take that “To-do List” to the American people.  The new tagline we created emphasized that together we can accomplish this difficult task:

Center on Addiction
We Can Do This

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The logo we created for them was a combination of a heart and a check, symbolizing the organizations belief that by combining science and compassion we can overcome this horrible disease, together.


The new name, logo, and film were recently unveiled at their annual Gala and given a standing ovation. This great organization is revitalized and ready to take on America’s most deadly problem, and we were proud to be by their side as they went into battle.



Brand Strategy
Brand Positioning
Brand Voice
Visual Identity
Social Media



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