SIEGELVISION RECEIVES FIRST PLACE FOR JOHN JAY COLLEGE WORK AT DMI GALA
In a glittering ceremony riverside at the Royal Sonesta Ballroom, the Design Management Institute announced the winners of the 2015 dmi:Design Value Awards, recognizing teams who have delivered significant value through design or design management practices. The Design Value Award winners are exemplars in their fields, a distinguished list of international organizations that include non-profit agencies, government entities, large multinationals, and regional enterprises.
The results are stunning. The financial gains, social impacts, environmental effects, and positive results on organizational culture will inspire you, challenge you, and most certainly make you proud to be part of an industry that is a powerful agent of change.
Siegelvision worked with the John Jay College of Criminal Justice in NYC and found that the college was an organization with inconsistent, undisciplined communications, a lack of clear definition and mission, compounded by an unengaged community, a low affinity with its students, and a low student retention rate.
Seigelvision offered a simple recommendation to brand the experience: John Jay is a College for “fierce advocates for justice.” The phrase captured the special essence of John Jay and resonated with the idealistic young, as well as with faculty, board members and donors who aspire to be part of a purpose-driven institution. The strategy was then brought to life across the John Jay experience—from the building interiors to uniforms to marketing collateral. Today the walls of John Jay are emblazoned with the ringing call to be fierce advocates for justice.
View an explanation of our winning work on the DMI website.