ParentChild+ Case Study

27 million Americans can’t read a simple bedtime story to their children. Children from low-income families hear 30 million fewer words by age 3 than their affluent peers. The sad truth is that by 2 many children are already falling behind and the odds are they’ll never catch up.

The Parent Child Home Program exists to erase that educational handicap.

Over the past 50 years, they’ve taken a revolutionary approach: reaching children and their parents at home, before they even enter school.  Neighborhood residents are trained to visit a child’s home bearing books and educational toys. They show parents how to take an active part in their child’s education.

The children they help will enter school performing 10 months above their chronological age, score 2 ½ times higher on social-emotional skills and have a 30% higher high school graduation rate than their peers

They’ve proven that early; in-home support prepares children and their families for success in school and ultimately in life.


CHALLENGE

Potential donors and supporters confuse them with Head Start Pre-K programs and assume there is ample Government support for those programs. Their name was a mouthful and people resort to calling them PCHP and this great program became lost in a sea of acronyms.

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New logo

 
 

SOLUTION

We not only gave them a simple powerful new name ParentChild+ we gave them an impactful new logo and look. Their logo now has the words Parent and Child bonded together as they should be. The + in the logo symbolizes the staff, teachers and donors who are adding so much to these children’s lives.

More important, what we explained to them is that they weren’t merely an early childhood education program as they described themselves but were, in fact, agents of social change who were battling social inequity.  They weren’t just providing early literacy. They were providing early opportunity and possibility. They were early-life coaches and early-parenting coaches. And maybe most important, were on the frontlines in the battle for a more equitable America.

We gave them a new website, posters and messaging that all contained the new positioning line that explains what happens when you nurture children extremely early in life….

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New tagline

Click to enlarge work

Click to enlarge work

IMPACT

Our work energized their staff, their board and their funders.

Board members said they now had a powerful new way to explain to friends and potential donors why they were so committed to this organization.

The program unveiled their new identity at their annual gala where they raised the largest amount of money in their history.

Siegelvision was proud to help this wonderful organization that is helping so many disadvantaged children to succeed.

 

SERVICES WE PROVIDED

Brand Positioning
Brand Narrative
Brand Voice
Naming
Visual Voice
Website Design
Advertising
Copywriting
Video
Marketing Collaterals


HOW CAN WE HELP YOU?

Let's work together to find your core identity, express your voice and speak in a way that demands to be heard. Get in touch with us.