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Alan Siegel and the inspiration for the NBA logo

 

Alan Siegel, sat down with Sports Illustrated to discuss the inspiration for the logo and shares why former commissioner David Stern thought about changing it. Watch the video link below.

alanwithNBAlogo.jpg
 

Click to image to play the video

 
alan siegel, marketing, blogShkumbin MustafaApril 25, 2017nba, alan siegel, marketing, branding, nba logo, logo, sports illustratedComment
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