A recent NY Times article pointed out the convoluted rules of frequent flier programs and variety of formulas to compute them suggesting that qualifying for tiered status levels required a “Ph.D.” However, airlines are not the only offenders.

blog, Brand Voice, Clarity above all, marketing, Siegelvision, Simplicity, SimplificationShkumbin MustafaFebruary 25, 2019blog, simple, simplicity, siegelvision, marketingComment

Go Forth and Simplify...But How?

Companies need to teach their in-house teams to simplify existing communications and to create new ones through the lenses of empathy, distillation and clarity. As Chief Clarity Officer at Siegelvision, I have found that companies can benefit from “Simplification Workshops” that explore these three principles in depth.

alan siegel, Siegelvision, Simplicity, SimplificationShkumbin MustafaJanuary 9, 2019simple, simplicity, workshops, siegelvisionComment

If you don’t have a purpose you don’t have a prayer

Since the dawn of life humans have looked to the skies and wondered why am I here? What is my purpose? It’s something that all humans and all members of every organization want to know.