Posts in magazine
If you don’t have a purpose you don’t have a prayer
If you don’t have a purpose you don’t have a prayer

Since the dawn of life humans have looked to the skies and wondered why am I here? What is my purpose?  It’s something that all humans and all members of every organization want to know.

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Brand Strategy, Brand purpose, brand identity, Brand Voice, blog, alan siegel, Clarity above all, magazine, marketing, Nonprofits, Siegelvision, SimplificationShkumbin Mustafapurpose-driven brand, purpose, marketing, brand strategy, brand identity, branding, brand voice, nonprofits, quality content, john jayComment
How to build a distinctive brand voice
How to build a distinctive brand voice

Brand voice programs today are usually structured around three or four words that provide direction for the tone of communications programs. A more robust approach to building a voice is needed — fusing purpose, positioning, messaging, customer interaction and visual language. 

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alan siegel, blog, brand identity, marketing, magazine, Brand Strategy, Brand Voice, Siegelvision, Brand purposeShkumbin Mustafamarketing, simplicity, brand identity, brand strategy, brand voice, alan siegel Comment
A Brand New Beginning
A Brand New Beginning

The dental industry as a whole is also facing a critical crossroads. Consumers are more health conscious than ever, and their expectations of healthcare are increasingly being influenced by technology. This means that traditional practices and antiquated techniques are not going to cut it. It is up to...

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marketing, alan siegel, blog, brand identity, magazine, Brand purpose, Brand Strategy, Brand Voice, SiegelvisionShkumbin Mustafablog, dentist, brand identity, brand strategy, marketing, visual identity, siegelvision, EZPEDO, dental practice, alan siegel, consumersComment
The Principles Of Brand Simplicity
The Principles Of Brand Simplicity

Simplifying a brand mission presents challenges as well as opportunities. The first step in the three-part journey requires an empathetic approach to one’s business. 

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alan siegel, blog, brand identity, marketing, magazine, Brand purpose, Brand Strategy, Brand Voice, Nonprofits, Siegelvision, Simplicity, Clarity above allShkumbin Mustafabranding, brand strategy, brand identity, purpose-driven brand, empathy, distillation, clarity, simplicityComment
Do Clarity and Simplicity Differ?
Do Clarity and Simplicity Differ?

Clarity and Simplicity are both at work when you cut to what matters—striking the essence of something. Clarity focuses on enhancing what is there like cutting a diamond to improve its brilliance or tweaking wording to sharpen wit, while Simplicity involves stripping away or removing layers.

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brand identity, marketing, magazineShkumbin Mustafabrand strategy, branding, brand identity, branding magazine, irene etzkorn, siegelvision, simplicity, clarityComment